Erste Asset Management

Equity strategies by comparison: quality comes out on top

Equity strategies by comparison: quality comes out on top
Equity strategies by comparison: quality comes out on top
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The selection of shares on the basis of certain factors has become popular again recently. This is nothing new. Even back in the 1990s, numerous publications were describing shares with specific features that defied the teachings of modern portfolio theory (as developed by Markovitz in 1952). This theory suggests that the trade-off of better performance is a higher risk. Reality has frequently contradicted this theory.

So, what are those features that promise a better performance even when adjusted for risk? Dozens of criteria have been analysed and introduced, but to date only a few have been generally accepted:

Equity factors / equity strategies 

Value strategy Shares are selected on the basis of valuation ratios (e.g. low price/earnings ratio or high dividend yield)


Momentum strategy Shares that have beaten the market performance in the past six to twelve months


Size strategy Shares with low market capitalisation, i.e. so-called small caps


Quality share strategy Shares from companies with highly profitable business models, low gearing, and stable earnings development


MinVola strategy Shares with low volatility in comparison with the equity index


 In a wider sense, shares from emerging markets can also be regarded as factor strategy, as can growth strategies. That being said, to date there is still no standardised definition for growth as factor. Sometimes past earnings are used for portfolio composition, sometimes future expected earnings, sometimes the price momentum, and sometimes a key ratio like (a high) price/book value.

A possible outperformance of the overall market is one thing, but what about the risk?

Especially in turbulent times on the stock market, many investors feel the need for safety. One measure of safety is volatility. The lower an investment’s volatility, the less painful should the losses be during difficult phases. When the overall market is falling, this affects almost all shares, but possibly at very different degrees.

With respect to the most well-known factors, the following chart illustrates the risk (x axis)/return (y axis) profile of the past 20 years:

Risk/return profile of various equity strategies (-20Y)

Risk/return profile

Chart 1; source: Bloomberg; Erste Asset Management; annualised values; no fees or taxes taken into account; own calculations

All the aforementioned equity strategies (i.e. factors) managed to outperform the market over the past 20 years, albeit not necessarily at the same time. Factor performance is the performance of a portfolio of shares that share one of the above-cited features. The risk associated with the factors, momentum, quality, growth, and MinVola is lower than for the overall market.

Quality shares preferable during turbulent times

High dividends, value, small caps and emerging markets also outperformed the overall market, but at higher risk levels. However, it is during turbulent times in particular when lower risk is a welcome feature. This means that investors should currently focus on quality shares, growth shares, and shares with low volatility. Shares with above-par levels of risk will probably incur higher losses amid market corrections.

Value small caps, and emerging markets with heavy losses during the crisis

The stock market is currently correcting. From 20 February to 24 March, a global equity portfolio would have lost more than 30% of its value (but would have managed to rebound in the following 20 days by 28%).

The reaction of the various factors discussed above has been rather mixed, as chart no.2 illustrates. Value shares and small caps have incurred significant losses, whereas quality, growth, momentum, and MinVola shares have fared better. This confirms the gist of chart no.1, according to which some factors are less risky than others.

Performance of various equity strategies by comparison (2020)

Chart 2; source: Bloomberg

In addition to value shares and small caps, shares from the emerging markets were also among the losers, as was to be expected. While value shares tend to command low valuation metrics (e.g. price/book value, price/earnings), this often comes with a reason and does not offer any protection against above-average losses.

These shares depend more significantly on the economic activity and perform badly in the event of a deteriorating economic environment. This means that investors who expect a quick recovery after the corona crisis can now buy value shares at attractive valuations. However, at this point, only a minority still expects a V-shaped recovery.

Quality shares interesting for longer investment horizons

Investors who expect a difficult phase at the stock exchange but who still want to maintain their chances of outperforming the overall equity market will now opt for quality shares with above-average profit growth and low volatility. These shares are particularly well suited for investors with a long investment horizon and for those who do not constantly want to adjust their portfolios to the economic development.

Investment recommendations

The ERSTE EQUITY RESEARCH fund invests in quality shares, based on the publicly accessible list of recommendations from Erste Group Research. Global players account for 80% of this list, i.e. the most important and biggest companies in their respective sectors, while so-called rising stars make up the remaining 20%, i.e. companies that might turn into global players in the coming years.

The fund portfolio currently consists of 49 shares, and at the moment we prefer sectors that depend less on the economic cycle than the broad market; for example, the healthcare sector and IT, which together account for about half of the volume of the fund. Industries that are badly affected by the current decline such as tourism, the leisure industry, the automotive sector, and commodities, are not represented in the fund at this point in time.

ERSTE STOCK GLOBAL and ERSTE FUTURE INVEST are other equity funds that rely on high quality and growth in their selection process. These funds have seen a solid performance, given the ongoing crisis.

Legal note:
Prognoses are no reliable indicator for future performance.



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N.B.: The performance scenarios listed in the key information document are based on a calculation method that is specified in an EU regulation. The future market development cannot be accurately predicted. The depicted performance scenarios merely present potential earnings, but are based on the earnings in the recent past. The actual earnings may be lower than indicated. Our analyses and conclusions are general in nature and do not take into account the individual characteristics of our investors in terms of earnings, taxation, experience and knowledge, investment objective, financial position, capacity for loss, and risk tolerance.

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