Erste Asset Management

Why companies must focus on equality and equal opportunities

Why companies must focus on equality and equal opportunities
Why companies must focus on equality and equal opportunities
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Many of our decisions are unconsciously shaped by prejudices, role models and stereotypes that prevent diversity and inclusion. Yet diversity is critical to a company’s future.

When our brains trick us, we start thinking in pigeonholes

Men are better equipped to be leaders. Women naturally want to be mothers. People with disabilities can perform tasks less quickly than people without disabilities. Such prejudices are the result of trails we have been walking for ages, and they have been influencing our decisions for a long time. Our brain works extremely efficiently – it uses learned patterns to conserve resources. This creates blind spots or “unconscious biases”. These are biologically determined and independent of our gender, education or social status. They occur not only in individuals, but can also be a group phenomenon found in corporate cultures or societies, such as an insurmountable glass ceiling on the career ladder or in day-to-day interactions. For example, institutionalized biases in the form of fixed role expectations for men and women are one of the most important reasons for the underrepresentation of women in leadership positions. Prejudices against gender, age, sexual orientation, origin, religious affiliation or disability are quickly made. Yet it is precisely that these need to be avoided when it comes to promoting diversity and inclusion and also success in companies.

Diversity helps companies perform better

By 2025, Erste Group aims to increase the proportion of women in management board and board 1 positions to 37%, and in B-2 and B-3 positions to 40%. This is because companies with a balanced gender ratio and cultural diversity perform better compared to companies with a low proportion of women and a low cultural mix, according to a diversity report by McKinsey. The explanation is obvious: Every person goes through various challenges during his or her life that shape him or her in a wide variety of ways – both positive and negative. From this, skills, perspectives, strengths and weaknesses are formed, and these continue to evolve throughout life. It is these qualities that, in heterogeneous groups, lead to looking at a problem from as many different angles as possible and coming up with comprehensive solutions.

Externally, the luminosity of lived diversity should not be underestimated, because in the battle for top graduates, diversity, if communicated, pays strongly into the employer brand and is an important criterion for many applicants when choosing a career. With “#glaubandich so wie du bist”, we as Erste Bank und Sparkasse have developed a format that gives these different personalities a stage to tell their story. The stories focus on being different and believing in yourself.

Diversity as part of the corporate culture

However, diversity should not just be a figurehead, but should be anchored in the corporate culture. This means, for example, giving employees the opportunity to get involved with older people, people with disabilities, women’s issues or LGBTIQ+ issues (lesbian, gay, bisexual, transgender, intergender and queer). Within the framework of our employee networks ErsteColours and Erste Womens Hub, we offer employees at Erste Group exactly this opportunity. ErsteColours aims to shape the corporate culture so that people of different sexual orientations and identities feel welcome, safe and valued.
The Women’s Hub’s work focuses on promoting women’s careers, improving the balance between private life and career, increasing financial education, especially for women, and aiming to get more women into IT-related roles.

It’s about something

Overcoming unconscious bias is often the first step in recognizing inequalities and the need for action behind them. This is about much more than just performance and the external image effect; in the end, it is about equal rights and equal opportunities as well as about the joint company as part of society and how it helps to shape it.

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Legal note:

Prognoses are no reliable indicator for future performance.



Legal disclaimer

This document is an advertisement. Unless indicated otherwise, source: Erste Asset Management GmbH. The language of communication of the sales offices is German and the languages of communication of the Management Company also include English.

The prospectus for UCITS funds (including any amendments) is prepared and published in accordance with the provisions of the InvFG 2011 as amended. Information for Investors pursuant to § 21 AIFMG is prepared for the alternative investment funds (AIF) administered by Erste Asset Management GmbH pursuant to the provisions of the AIFMG in conjunction with the InvFG 2011.

The currently valid versions of the prospectus, the Information for Investors pursuant to § 21 AIFMG, and the key information document can be found on the website under “Mandatory publications” and can be obtained free of charge by interested investors at the offices of the Management Company and at the offices of the depositary bank. The exact date of the most recent publication of the prospectus, the languages in which the key information document is available, and any other locations where the documents can be obtained are indicated on the website A summary of the investor rights is available in German and English on the website and can also be obtained from the Management Company.

The Management Company can decide to suspend the provisions it has taken for the sale of unit certificates in other countries in accordance with the regulatory requirements.

Note: You are about to purchase a product that may be difficult to understand. We recommend that you read the indicated fund documents before making an investment decision. In addition to the locations listed above, you can obtain these documents free of charge at the offices of the referring Sparkassen bank and the offices of Erste Bank der oesterreichischen Sparkassen AG. You can also access these documents electronically at

N.B.: The performance scenarios listed in the key information document are based on a calculation method that is specified in an EU regulation. The future market development cannot be accurately predicted. The depicted performance scenarios merely present potential earnings, but are based on the earnings in the recent past. The actual earnings may be lower than indicated. Our analyses and conclusions are general in nature and do not take into account the individual characteristics of our investors in terms of earnings, taxation, experience and knowledge, investment objective, financial position, capacity for loss, and risk tolerance.

Please note: Past performance is not a reliable indicator of the future performance of a fund. Investments in securities entail risks in addition to the opportunities presented here. The value of units and their earnings can rise and fall. Changes in exchange rates can also have a positive or negative effect on the value of an investment. For this reason, you may receive less than your originally invested amount when you redeem your units. Persons who are interested in purchasing units in investment funds are advised to read the current fund prospectus(es) and the Information for Investors pursuant to § 21 AIFMG, especially the risk notices they contain, before making an investment decision. If the fund currency is different than the investor’s home currency, changes in the relevant exchange rate can positively or negatively influence the value of the investment and the amount of the costs associated with the fund in the home currency.

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Please consult the corresponding information in the fund prospectus and the Information for Investors pursuant to § 21 AIFMG for restrictions on the sale of the fund to American or Russian citizens.

It is expressly noted that this communication does not provide any investment recommendations, but only expresses our current market assessment. Thus, this communication is not a substitute for investment advice, does not take into account the legal regulations aimed at promoting the independence of financial analyses, and is not subject to a prohibition on trading following the distribution of financial analyses.

This document does not represent a sales activity of the Management Company and therefore may not be construed as an offer for the purchase or sale of financial or investment instruments.

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