Erste Asset Management

Shall I still buy equities or equity funds at this point?

Shall I still buy equities or equity funds at this point?
Shall I still buy equities or equity funds at this point?
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The stock exchanges have gone through a rollercoaster ride of shedding 25% in value in March before rebounding sharply and even setting new highs, for example in the USA.

In view of the difficult situation due to the corona virus and the resulting tense economic situation, many investors have asked themselves whether it might still pay off to buy after recent share price increases.

As shareholder, you (co-) own the company

Buying a share means you become an owner of the company. The security literally certifies a share in the equity of the company; and in case of ordinary shares, the share also gives you the right to vote at the annual general meeting (AGM).

The share price represents the market value of the company. It tends to be significantly higher than the equity capital as shown on the balance sheet. The market value is also referred to as market capitalisation, which reflects the value of equity from the shareholders’ perspective.

Market capitalisation of selected shares:

Company Share price Market capitalisation
Erste Group Bank AG 21.02 EUR 8.9bn
Deutsche Bank AG 8.276 EUR 17.0bn
Voestalpine AG 21.09 EUR 3.8bn
Walt Disney Company 130.64 USD 194.8bn
Apple Inc. 503.53 USD 2,152.5bn
Deutsche Telekom 17.835 EUR 69.4bn
Lufthansa AG 8.936 EUR 4.3bn

Source: Teletrader; 25 August 2020


The economic outlook of the various companies is constantly subject to re-evaluation on the stock exchange. Crucial factors for the value of the company are the business model, i.e. the prospective income of the company, its competitive situation, legal risks etc. In addition, economic factors such as the economic cycle, inflation, and monetary policy also influence the share price. The stock exchange is often very short-sighted in its horizon, which is why market psychology enters the picture. According to an old adage, “for a bull, no price is too high, and for a bear, no price is too low”.

Do not get distracted by short-term irritations

Ultimately the share price is driven by fundamental developments. Business models that facilitate a sustainable increase in dividend or company earnings will also lead to rising share prices in the long run. Think about what themes or sectors could be interesting in the long term. So-called mega trends like environment or technology will be among them. Alternatively, you can leave the selection of the most interesting shares to an equity fund manager. Make sure the selection process is based on fundamental considerations and simply buy an interesting equity fund.

Quality shares are always in season. We have seen many a crisis in the past. The best companies have overcome them repeatedly and have sometimes even become stronger for it. This will not be different this time around.

Transaction costs eat into profits

Every transaction creates transaction costs. Among them are of course buying and selling fees. But also, shares are bought at their so-called ask price, while they are sold at their bid price. The spread between bid (lower price) and ask (higher price) is the profit margin and risk premium of the broker or market maker, who provides the desired number of units at the respective price. Taking into account the spread and any capital gains taxes, a retail investor may well wonder whether the short-term profit is commensurate with the risk involved.

Stay calm

Short-term setbacks come with the territory on stock exchanges. By employing a suitable strategy, e.g. by setting up a savings plan in equity funds, you can even put setbacks to good use and benefit in the long run once prices have recovered.

It is always a good idea to keep some cash on the side – not only as iron reserve for unexpected expenses, but also for investment opportunities in securities as and when they present themselves. This way, you can exploit price corrections and achieve a lower average purchase price.

The so-called market timing, i.e. short-term buying and selling, tends to only be relevant for specialists. Traders and market makers who monitor the market on a constant basis need infrastructure to do so – ideally, in-house analysts and a designated risk management team.

Stock exchange logic and the Old Master, Kostolany

Nobody has a crystal ball that tells them when the optimal time for buying has come. It is unclear what the future holds: will a vaccine against the corona virus become available, will the conflict between the USA and China be settled after the elections in autumn, and when will the oil era come to an end?

It is best to heed the recommendation of the Old Master of the stock exchange, André Kostolany. He said: “On the stock exchange, 2 plus 2 never equals 4, but 5 minus 1. You just have to keep calm and outlast the minus 1.”

And he continued: “Buy shares, take a sleeping pill, and don’t look at your portfolio anymore. Many years later, you’ll find you’re rich.”

You cannot take the part about being rich literally, of course. But it is a fact that in the long run, the equity market has always recovered and reached new highs – much like in recent weeks. Do not get discouraged, keep your optimism, and stick to your strategy!


Erste AM equity funds:



#Legal note:
Prognoses are no reliable indicator for future performance.


Legal disclaimer

This document is an advertisement. Unless indicated otherwise, source: Erste Asset Management GmbH. The language of communication of the sales offices is German and the languages of communication of the Management Company also include English.

The prospectus for UCITS funds (including any amendments) is prepared and published in accordance with the provisions of the InvFG 2011 as amended. Information for Investors pursuant to § 21 AIFMG is prepared for the alternative investment funds (AIF) administered by Erste Asset Management GmbH pursuant to the provisions of the AIFMG in conjunction with the InvFG 2011.

The currently valid versions of the prospectus, the Information for Investors pursuant to § 21 AIFMG, and the key information document can be found on the website under “Mandatory publications” and can be obtained free of charge by interested investors at the offices of the Management Company and at the offices of the depositary bank. The exact date of the most recent publication of the prospectus, the languages in which the key information document is available, and any other locations where the documents can be obtained are indicated on the website A summary of the investor rights is available in German and English on the website and can also be obtained from the Management Company.

The Management Company can decide to suspend the provisions it has taken for the sale of unit certificates in other countries in accordance with the regulatory requirements.

Note: You are about to purchase a product that may be difficult to understand. We recommend that you read the indicated fund documents before making an investment decision. In addition to the locations listed above, you can obtain these documents free of charge at the offices of the referring Sparkassen bank and the offices of Erste Bank der oesterreichischen Sparkassen AG. You can also access these documents electronically at

N.B.: The performance scenarios listed in the key information document are based on a calculation method that is specified in an EU regulation. The future market development cannot be accurately predicted. The depicted performance scenarios merely present potential earnings, but are based on the earnings in the recent past. The actual earnings may be lower than indicated. Our analyses and conclusions are general in nature and do not take into account the individual characteristics of our investors in terms of earnings, taxation, experience and knowledge, investment objective, financial position, capacity for loss, and risk tolerance.

Please note: Past performance is not a reliable indicator of the future performance of a fund. Investments in securities entail risks in addition to the opportunities presented here. The value of units and their earnings can rise and fall. Changes in exchange rates can also have a positive or negative effect on the value of an investment. For this reason, you may receive less than your originally invested amount when you redeem your units. Persons who are interested in purchasing units in investment funds are advised to read the current fund prospectus(es) and the Information for Investors pursuant to § 21 AIFMG, especially the risk notices they contain, before making an investment decision. If the fund currency is different than the investor’s home currency, changes in the relevant exchange rate can positively or negatively influence the value of the investment and the amount of the costs associated with the fund in the home currency.

We are not permitted to directly or indirectly offer, sell, transfer, or deliver this financial product to natural or legal persons whose place of residence or domicile is located in a country where this is legally prohibited. In this case, we may not provide any product information, either.

Please consult the corresponding information in the fund prospectus and the Information for Investors pursuant to § 21 AIFMG for restrictions on the sale of the fund to American or Russian citizens.

It is expressly noted that this communication does not provide any investment recommendations, but only expresses our current market assessment. Thus, this communication is not a substitute for investment advice, does not take into account the legal regulations aimed at promoting the independence of financial analyses, and is not subject to a prohibition on trading following the distribution of financial analyses.

This document does not represent a sales activity of the Management Company and therefore may not be construed as an offer for the purchase or sale of financial or investment instruments.

Erste Asset Management GmbH is affiliated with the referring Sparkassen banks and Erste Bank.

Please also read the “Information about us and our securities services” published by your bank.

Subject to misprints and errors.

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