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“Less is better” vs. “Drink responsibly”
“Less is better” vs. “Drink responsibly”
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“Less is better” vs. “Drink responsibly”

The UN General Assembly has deemed the economy crucially important in the fight against noncommunicable diseases such as addiction. This requires a situation where one does not categorically reject financial support from the industry aimed at curtailing the problem through research, preventive measures, and the treatment of people suffering from alcoholism; that being said, one has to make sure that this is not done in a way that contradicts the intention of reducing the problem.

Alcohol producers against excessive consumption – Engagement
Alcohol producers against excessive consumption – Engagement
© iStock

Alcohol producers against excessive consumption – Engagement

Alcohol enjoys a special privilege. No other drug is as socially accepted. This also manifests itself in the special status it is invested with by law: while cannabis – a market whose legal side is estimated to grow from USD 9.5bn in 2017 to USD 32bn by 2020 – is legal in only a handful of states, tobacco is subject to ever-more stringent regulations. By comparison, alcohol producers are relatively free to pursue their business.