Big Data
Big Data
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Big Data

ERSTE RESPONSIBLE RETURN - The ESG Letter on Environmental, Social and Governance issues

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Information availability and data protection and their impact on society
Information availability and data protection and their impact on society
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Information availability and data protection and their impact on society

Interview with Gregor König, Head of Data Protection office Digital providers collect loads of data in the background. They are evaluated/analysed and, more and more often, are used for personalised marketing and/or product/service offers. What is your opinion in this context? Is this beneficial for the user, or is the opposite the case? And what is […]

The primal fear of “Profiling”
The primal fear of “Profiling”
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The primal fear of “Profiling”

Many people harbour an undefined fear of psychologists. Maybe it is the fear of someone being able to look inside them and know what they are thinking. And, let’s be honest: how many times didn’t you think: “Thank God nobody knows what I am thinking right now”? But that was in the past. Nowadays, Google, Facebook, Amazon et al. know quite well what we are thinking. Apparently even better than we do ourselves or the people close to us.

Big data as a powerful tool – Investment Board
Big data as a powerful tool – Investment Board
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Big data as a powerful tool – Investment Board

We communicate a great deal on social networks. For example, how nice our breakfast is or even the view from a very tall mountain we just climbed. Unfortunately, social networks operators are much less willing to communicate when it comes to the handling of gained user data.
This is where the term “commitment” comes in – in our new ESG article, we explain what it means.